Who ultimately determines the pricing on a listing agreement?

In a real estate transaction, the seller ultimately determines the pricing on a listing agreement. This is because the seller owns the property and has the most significant interest in its value and sale. By setting the price, the seller reflects their expectations, market conditions, and personal financial goals. While real estate agents and brokers can provide guidance and advice based on market analysis, comparable property sales, and other factors, the final decision rests with the seller. Therefore, the seller's choice is essential in establishing the terms of the listing agreement, including the asking price. This dynamic emphasizes the seller's autonomy in the process while allowing the professional expertise of agents to shape informed pricing strategies.