What is a key factor that a code of ethics seeks to promote among real estate professionals?

A code of ethics serves as a guiding framework for real estate professionals, emphasizing the importance of integrity and professionalism in all dealings. By prioritizing these values, the code encourages agents to act fairly and honestly with clients, other agents, and the public. This commitment to ethical behavior not only fosters trust but also enhances the reputation of the real estate profession as a whole, promoting long-term relationships over short-term gains.

Integrity means being transparent and truthful in representation and advice, while professionalism encompasses the knowledge and skill utilized in practice, ensuring that real estate transactions are conducted smoothly and ethically. This foundation is essential for building a credible and reliable industry that clients can trust. Thus, the focus on integrity and professionalism aligns with the broader goal of maintaining high standards within the profession and supporting a fair marketplace.